![]() Hallmark is ultra-protective of its squeaky-clean brand, he says. President and CEO of Crown Media, which owns and operates the network. The transformation of Odyssey Channel into Hallmark Channel inĪugust 2001 required some heavy sales pitches from David Evans, "Gary the Rat" (Kelsey Grammer's voice work) and Series for adults: "Striperella" (voiced by Pamela Anderson), Series through "Voyager," and multiple runs of the bulk ofĪnd on June 26, Spike kicks off three weekly animated primetime The reruns of "CSI," all of the "Star Trek" TV Trampoline court, with the goal of dunking a basketball to rack upįor scripted entertainment, Spike TV has exclusive cable rights to Which feature athletic young men crashing into each other on a "The sports we do will embrace what IĬall sports entertainment," such as "Slamball" contests, ![]() "Spike wants to be the home base for men in a variety ofĬategories, including lifestyle, travel, men's health and personalįinance," he continues. Of their time watching sports and only 8% watching comedy shows." His answer: "All of our surveys show that men spend only 13% Men, led by ESPN and all of its clones, and Comedy Central. Snide remarks about how there already exist multiple cable networks for Shows for male-oriented fare like World Wrestling Entertainment weeklyĮxtravaganzas and umpteen reruns of "Star Trek: The NextĪlbie Hecht, president of Spike TV, says he's heard all the Shifting to the present, the initials TNN had to go, says Buening,īecause many viewers still remembered it as The Nashville Network,ĭespite the fact Viacom had spent the last few years jettisoning country With a completely different mix of programming, a good portion of itĬentered on health and medicine (hence the name Lifetime). Way into the cultural bloodstream with its catch-phrase "televisionīut Thompson remembers the original Lifetime of the mid-'80s Think of changing its name, he says, because the network has worked its Walt Disney and Hearst, the owners of Lifetime, would never even Word removed was Fox: The channel became ABC Family. And when ABC bought Fox Family from News Corp., the only Kept the Family while adding Fox to the name for pride of ownership, bought the Family Channel from Pat Robertson, it professor who's head of itsĬenter for the Study of Popular TV, says the most agonizing part of theĭecision comes with "assessing how much cultural equity is built up "In the long run, it's worth the angst and the huge cost thatĬomes with engineering such an upheaval." "If a name or a format isn't working, or is sowingĬonfusion among the viewers, the cable network has to make aĬhange," says Lynne Buening, a cable-programming consultant. Odyssey Channel has become Hallmark Channel. Have tossed out their old moniker in favor of a focus-group-tested new Spike is the most recent in a line of restless cable networks that This week with the slogan, "the first network for men." The branding of newly named Spike TV will be officially unveiled Injecting testosterone straight into the lineup. Various amorphous strategies for attracting a broad audience, the cablerįormerly known as TNN has decided to embrace its inner male, by APA style: Spike TV: what's in a name? TNN is the latest cabler to undergo an extreme makeover. ![]() ![]() Spike TV: what's in a name? TNN is the latest cabler to undergo an extreme makeover.
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