Show, not tell, how your company lives its values.Offer meaningful engagement with regular interactions.Make your customers feel good about buying from you.Encourage referrals and repeat business.And, turning them into brand advocates who can’t wait to tell everyone they know how awesome you are. This section is all about content focused on retaining and rewarding customers after they convert. Okay, I made up this new acronym (marketers love acronyms, right?), but it fits. Includes: Engagement, Loyalty, Referrals, Advocacy Ask for the sale! (But don’t overdo it.).Focus on education, without being pushy for sales.Show how you’re different from the competition.Show people how your product is the answer to their problem.Provide value and education (not ask for a sale).Each type of content has specific goals and formats that work best. We can break those 8 stages down into 4 types of content: TOFU, MOFU, BOFU, and… ATFU. The 8 stages of an Instagram sales funnelĪ well-oiled Instagram sales funnel should be made up of 8 stages: ![]() Your Instagram then becomes a fully-formed sales funnel and relationship development tool for your business. After a purchase or conversion, the modern funnel opens back up and runs customers through:Īdding the second half to your funnel is what builds a loyal and engaged customer base, who are more likely to buy again and refer your products or services to friends. Instead of being a funnel that ends after a purchase, today’s sales funnels have more of an hourglass shape. However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. Here’s what a simple sales funnel looks like in the context of social media marketing: The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process - for example, more people are aware of your product than will end up buying it. reading your reviews, starting a free trial) following your brand on Instagram, browsing your website) seeing your ad on social media or noticing your brand at a local store) Traditionally, sales funnels consist of four steps: What is a sales funnel?Ī sales funnel is a series of steps that potential customers take before they complete a purchase. ![]() The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the Instagram advertising cheat sheet for 2022.
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